Improving Concepts for Jacobs Douwe Egberts
Improving Concepts for Jacobs Douwe Egberts
A B2B coffee platform redesign combining homepage communication, product discovery and service support.
My Role
UI Design
Mobile App Design
UX Design
Credits
Lars de Haan
Peter Marinello Gutierrez
Year
2025
Theprojectataglance
Theprojectataglance
ForJDEProfessional,IworkedonabroaderB2Bplatformconceptthatincludedbothhomepagedesignandservicesupportpages.
ForJDEProfessional,IworkedonabroaderB2Bplatformconceptthatincludedbothhomepagedesignandservicesupportpages.
Project Disclaimer
This project is an independent conceptual exploration. It is not final, approved, commissioned, or official work by Jacobs Douwe Egberts and should not be interpreted as representing the company’s current brand, products, or communications.
What I did
Designed homepage directions for JDE Professional.
Designed homepage directions for JDE Professional.
Created sections for B2B value, industries, machines, products and services.
Created sections for B2B value, industries, machines, products and services.
Worked on promotional and category blocks.
Worked on promotional and category blocks.
Designed machine overview and service guide pages.
Designed machine overview and service guide pages.
Design Challenge
Design Challenge
Design Challenge
The challenge was to design for two different moments in one B2B platform. On one side, the homepage needs to build trust, explain the value of JDE Professional and help business customers discover coffee solutions. On the other side, the service pages need to be direct, calm and task-focused when users are trying to solve a machine problem. These needs are very different, but they still have to feel like one connected ecosystem. The platform had to communicate clearly to new customers while also supporting existing users after purchase.
The challenge was to design for two different moments in one B2B platform. On one side, the homepage needs to build trust, explain the value of JDE Professional and help business customers discover coffee solutions. On the other side, the service pages need to be direct, calm and task-focused when users are trying to solve a machine problem. These needs are very different, but they still have to feel like one connected ecosystem. The platform had to communicate clearly to new customers while also supporting existing users after purchase.
I worked on homepage directions that position JDE Professional as a one-stop shop for B2B coffee solutions. The homepage includes sections for brand value, industries, machines, product categories, promotional content and service benefits such as fast support and 24/7 availability. Next to the commercial homepage, I designed machine overview and service guide pages. These pages structure technical support information into clearer flows, including machine errors, severity, repair time, required items, warnings and step-by-step instructions. I focused on hierarchy and clarity so users can quickly understand what is wrong and what to do next.
I worked on homepage directions that position JDE Professional as a one-stop shop for B2B coffee solutions. The homepage includes sections for brand value, industries, machines, product categories, promotional content and service benefits such as fast support and 24/7 availability. Next to the commercial homepage, I designed machine overview and service guide pages. These pages structure technical support information into clearer flows, including machine errors, severity, repair time, required items, warnings and step-by-step instructions. I focused on hierarchy and clarity so users can quickly understand what is wrong and what to do next.
My Process
My Process
My Process
The Result
The Result
The Result
The result is a broader platform direction that connects product discovery with service support. The homepage helps businesses understand what JDE offers, while the service pages help users solve practical problems after they are already using a machine. This project shows how I think about B2B digital products as a full journey: first impression, product exploration, decision-making and support.
The result is a broader platform direction that connects product discovery with service support. The homepage helps businesses understand what JDE offers, while the service pages help users solve practical problems after they are already using a machine. This project shows how I think about B2B digital products as a full journey: first impression, product exploration, decision-making and support.